Some startups are like the different seasons, they come and go. But in the industry of coworking spaces, there are several opportunities up for grab, no matter what the weather is because the business offers a sound and most profitable investment for aspiring entrepreneurs out there. If you are already in this field, then you would know that it is indeed a moneymaker industry but with a very challenging marketing agenda.
No doubt that coworking spaces are one of the many trends in business that is on the rise, particularly in this era when freelancing, startups, and commuting is very common. The scenario where startup owners and entrepreneurs are stuck meeting at coffee shops, houses, or renting a small space in a commercial building are often nowadays.
Coworking spaces are the solution to this kind of set up since it can offer an escape and a community where like-minded people meet to help each other grow and network. This kind of business often encourages and invites developers, freelancers, designers, startups, small business owners, and more to have a dedicated work area that is affordable compared to a traditional office rental space.
Another advantage that coworking spaces offer is a professional setting for clients, a place away from the distractions at home. And best of all, this is a workplace that helps build community and confidence with like-minded people of the same industry.
But how does this type of business get members to join and be part of the community? This article hopes to provide the answer to this question together with some marketing ideas that can help grow one’s coworking business.
Create a High-Quality Website
Begin with the basics. Create a website that works, a good one that is also professionally done. Make sure that your mission statement is clearly defined and show the different rates you have.
Make sure that your contact information can easily be seen. Include a tab or area for company updates so that your online audience is informed on what is happening about you. In addition, also make it a point to set your newsletter where visitors can opt-in and receive email updates about your business growth, technology, networking and other relevant information.
To bring in more traffic, you can use Google Adsense to advertise your business. For potential members, the sign-up area must be easy to find and fill out. For current members, set up a form where they can easily make payments for either membership fees or rental fees.
Always remember that your website is the one basic requirement that you need to focus on and it should contain all the necessary information.
Maximize the Use of Social Media
Take advantage of the social media platforms like Twitter and Facebook. Through these platforms, you can get further details about your members as well as the info of your potential subscribers. To help you build professionalism and network, begin or engage in Twitter chats with various niches.
Make sure that you have a dedicated Facebook page and offer your marketing campaigns using the Facebook Ads. Use it because studies show that more and more businesses are getting a lot of their members and foot traffic from the platform’s newsfeeds.As a tip, focus your advertisement on local areas since this is the right target market for you, those who are just near the area of your coworking spaces.
Offer membership perks.
You are most likely to invite more members if you offer incentives or perks for them. You can do this by creating a member referral program, wherein for every successful referral, the member gets a discounted rate on the membership fee or rental fee.
Another membership perks that you can offer is the free coworking days. Allow both members and non-members to work in your space for free once or twice each month, with free use of the internet. But make sure to keep these days limited to bring enough to more profit. Such program is only successful if they are able to bring in new members and keep the old ones.
To conclude, the most successful marketing ideas of all is to rent out the coworking space to more than just your members and make it available for hosting various events like exhibits, workshops and other group related gatherings.